Gym owners, don’t let your clients train online without you

Technology is changing the fitness landscape. The online revolution is here, and the personalised fitness model is already evolving, rapidly. Understandably though, gyms everywhere are finding it difficult to keep up with the pace, and leaving money on the table when it comes to online coaching. Thanks to VOR, online fitness is one untapped market that is now easier than ever to tap into.

Covid was the catalyst. With remote working and gym closures came the need for remote workouts, and everyday gym-goers were introduced to fitness solutions that worked around them, not the other way around. The appetite is already there, so is the technology; so what’s stopping gyms from accessing this growing and lucrative market?

VOR’s AI technology was created by working PTs to solve the problems that gyms face when it comes to providing quality personalised fitness at scale. With our unique AI technology, every gym can easily have a piece of the online fitness pie.

Here’s how.
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What we mean when we talk about online coaching

Online coaching in this context simply means providing your PTs with the tools to generate, edit and serve out effective personalised workouts online to your members.This gives your members a way to access a hyper-personalised service, more flexibly and affordably. It’s a great option for the large portion of your member-base who for any number of reasons can’t use, won’t use, or don’t need an in-person trainer.
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Your members and PTs are already training online

Since Covid showed us that fitness can happen anywhere, start-ups and existing brands have been slowly working to provide ever more sophisticated ways for people to access fitness online. The market for digital fitness is increasing, and the revenue from digital fitness and wellness in the UK in 2024 was $1.89bn (this includes wearables). In 2024 over 28% of people who accessed fitness accessed it online, with this figure predicted to increase to 36% by 2029.

It’s not surprising. Most people want to be fitter and healthier, it’s just that the demands of life (chiefly location and budget) get in the way. Online fitness is a no-brainer to a lot of people. It breaks down the barriers of accessibility, schedule and cost, allowing more people to access the same quality fitness services on their terms.

At the start of the pandemic the technology just wasn’t there to support the new public appetite for training online. But now, nearly five years on, technology is seriously catching up. AI tech is good enough to provide online solutions that work, both for gyms, trainers, and their members.
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VOR is designed to help you easily access this revenue stream

Right from the beginning, VOR’s goal has been to use emerging AI technology to simplify the process of building automated, scaleable fitness programmes for gyms and fitness businesses of all sizes.

Our technology allows trainers to produce weeks of fully personalised workout plans for their clients in seconds, meaning they can train more people online without compromising on care and quality.

Our game-changing AI is built to specifically combat the problems we know that gyms face when they look to expand into the online space: maintaining quality at scale, including a ‘house’ training style, considering use and availability of equipment and gym floor layout, motivating and empowering trainers, and incorporating existing branding.

Perhaps most importantly, by drastically reducing the time it takes to create online programmes, you can lower the cost for the end user by operating at scale. Our goal is to help trainers using our tech to coach 50-100 clients online, during their ‘dead’ hours each week. By sharing the revenue with your trainers, it’s  a win/win/win for you, the trainers, and your members.

Getting into the detail, automation also helps reduce trainer bias and a trainer's tendency to rely on go-to workouts and exercises, especially when the trainer is tired or overwhelmed. It can aggregate and analyse data trends of a larger group to help make more meaningful exercise and lifestyle recommendations for exercisers and frees up your human trainers' time for the bits only a human can do–motivation, accountability and that ever-undervalued simple human interaction.

We also add layers of customisation that are designed around the needs of gym businesses specifically. Nothing off the shelf here.

Benefits of rolling out an online coaching model in your gyms:

Profitability: Quality online coaching is massively scalable and offers another revenue stream without adding to existing overheads.

Extra revenue:  Happy, busy trainers mean more gym revenue, and reduced trainer turnover.

Broader Market Appeal: Open your offering to a wider, previously untapped market by providing a quality solution that solves the issues of affordability and accessibility.

Increased Member Retention: Members who have access to the flexibility of online fitness are more likely to enjoy exercising, get results, and stay members of your gym.
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Give your trainers a tool they won’t want to work without.

On a day-to-day level, VOR is an essential tool for trainers. One that they won’t want to work without.

Our Engine is designed by working PTs, and the technology has been created with insight that only they can bring. For example, we understand that a PT will often want to add their own flavour to a workout, so we have added an easy edit function to all our generated exercises.

But the positive effects of giving your trainers access to our technology go way beyond creating workouts quickly and at ease.

There’s the opportunity for new trainers to upskill and gain experience quickly and the option to upsell in-person packages, or hybrid in-person/online memberships.

And by giving PTs the ability to train more people with relatively small amounts of input, the VOR Engine also gives them a way to fill their dead time between clients and earn an extra income.

With VOR, each of your trainers can coach 50-100 of your members online in their spare time without compromising on quality.

Your PTs can also use the VOR Engine to help design their in-person sessions, cutting the admin down even more, which gives them more spare time, meaning they can train more clients… More clients means happier trainers, which means better revenues for you and them, better retention of trainers and members, and better gym floor culture. A strong Personal Training model isn’t a nice-to-have anymore, it’s a necessity.

Trainers are an extremely valuable asset for gyms, and the benefits that trainers feel from VOR technology will help you reduce trainer churn and improve morale.

Seamless front end integration

The VOR Engine is the automation firepower behind the scenes, and we specialise in back end technology.. In order to use our tech, your gym will need to use an existing front end app, or work with a trusted third party to develop a new front end for delivery of the VOR programmes. Sounds complicated, but adaptability is built into the VOR product and our team, so whichever way you need to go, we can deliver a seamless onboarding and integration process.  

This is why our tech is fully and seamlessly adaptable either fitting into your existing front end, or working with one of VOR’s trusted partners like Everfit, meaning we can deliver a seamless end-to-end solution for your gyms online coaching needs.

If you’d like to use VOR and you’re not sure if you have the right tech for us to integrate with yet, let’s book a call to discuss what would be needed to get your gym using the best workout automation tech in the industry.

Why now?

The health and fitness industry is going through a period of rapid change. And that change is needed to meet a real demand from exercisers.

Gyms that add online coaching to their arsenal will reach a new market that will boost their revenue and brand if rolled out in the right way. You may be surprised at how many of your trainers and members are doing this already, without your gym in the loop, the time to act is now.. With VOR you can roll out this service in a way that takes care of your members and trainers, whilst ensuring your business benefits too
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Without the VOR Engine, it’s just not possible for gyms to offer personalised coaching at a scale that is affordable, ownable and easily adopted by both trainers and gym members.

The input and expertise of the PTs that have built VOR means that our tech is the only one that is designed to solve the specific problems faced in the health and fitness industry - it works, really really well.  

Book a free demo today and see how the VOR Engine can generate more revenue for your gym.