VOR Leverages Astrophysics to Create Personalised Workouts for Health and Fitness Sector

• VOR crafts fully customisable workouts in seconds for health and fitness professionals to deliver in-person or online.

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• VOR's unique and adaptive automation engine uses principles from astrophysics to solve the unique problems of scale and accessibility in the fitness sector. 

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• The VOR engine creates the highest standard of training to increase efficiency, member and trainer retention, engagement and impact of physical exercise. 

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‍London, 18th June, 2024 – Founder of Another Round, Max Cotton, announces the launch of the AI-powered fitness training solution, VOR. The VOR Engine crafts fully personalised workouts for healthcare and fitness professionals to deliver in-person or online.

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Since Another Round was founded in 2018, the training platform has raised over £1 million in funding and has been backed by former CEO of PureGym, Peter Roberts. The end-to-end platform applied proprietary AI to personal training, making it more convenient, accessible, and effective for consumers without replacing personal trainers.

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VOR was born out of the business specific challenges Another Round saw in the sector, from a decline in personal trainer businesses to the cost-of-living crisis leading many customers to abandon paid fitness activities. By equipping the healthcare and fitness sector with the highest standard of personalised training at scale, VOR enables an increase in efficiency, member and trainer retention, engagement and impact of physical exercise.

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‍Max Cotton, CEO of VOR states, "The technology we’ve created will allow us to expand into the global market, becoming the tool for every workout plan and empowering health professionals across various disciplines. It's about understanding the complex interplay of factors that influence a person's fitness journey. From administering doctor-prescribed exercise programs to supporting physiotherapists and gyms, our goal is to empower the sector by increasing efficiency and effectiveness.”

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VOR's unique and adaptive AI engine uses principles from astrophysics to solve the unique problems of scale and accessibility in the fitness sector. Tailored to each business's training styles, customer demographics, and even gym floor plans, VOR provides unprecedented levels of customisation, personalisation and accuracy without the need for hardware or a new tech stack.

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‍Jesse Shanahan, VOR’s Chief Technology Officer added "Many tech start-ups decide they will use AI and then find a problem they can solve with it. Rather than limiting ourselves to the approaches and technology that are most in vogue right now, we found the best-fit solution for the problem, which was taking inspiration from astrophysics and building a novel approach to automation.”

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VOR also recognises the potential consequences of model errors, inherent biases, or even exacerbating existing inequalities within the fitness industry. The team is therefore steadfast in its commitment to ethical AI development, ensuring human oversight is embedded at every stage of its process. The technology is designed to empower and augment human decision-making, never to replace the essential role of trainers and healthcare professionals.

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"We've only just scratched the surface of what's possible when you combine the power of AI with the expertise of human trainers. We won’t stop here. Through continued research and development we will support professional trainers, businesses and the wider healthcare and fitness sector," concluded Cotton.

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