Vor Welcomes World-Renowned Performance Coach Phil Learney to Advisory Board

London, 20 February 2025 — Vor, the pioneer in AI-powered workout generation, today announced the appointment of Phil Learney, one of the UK's foremost performance coaching authorities, to its advisory board. Together, Learney's expertise and Vor's revolutionary technology promise to push the boundaries of what's possible in personalised training.

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"With 25 years of experience as a personal trainer and coach and a deep understanding of the evolving fitness and performance landscape, I have always been driven by one core principle: optimising human performance," said Learney. "Vor is at the forefront of AI-driven performance intelligence, bridging the gap between cutting-edge technology and the personalised approach that great coaching requires."

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Learney brings an exceptional track record to Vor. He spent nearly three years as a Strength and Conditioning Coach at Third Space before becoming the Director of Education at Ultimate Performance. His clientele has included CEOs, elite athletes, and entertainment industry figures. Learney is also the Founder of the Advanced Coaching Academy (ACA), which has educated over 6,000 students worldwide and co-founded the human performance brand HMN24.

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“Joining Vor’s advisory board was an easy decision”, Learney continued. “As someone who has spent decades helping individuals achieve their best, I recognise the transformative power of AI in delivering deeper insights, more innovative training strategies, and more effective recovery protocols—while keeping those being coached at the centre of the journey.”

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Vor’s ability to attract industry leaders was established early, with PureGym founder Peter Roberts joining as an angel investor and board member. Now, Phil's appointment represents another significant step forward.

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"Phil’s unparalleled expertise in performance coaching and his vision for the future of fitness technology align perfectly with our mission,” said Max Cotton, Founder and CEO of Vor. “Having someone of Phil's calibre recognise and support what we're building at Vor is not just an endorsement of our technology, but a testament to our potential to transform the fitness industry."

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Setting itself apart from generic AI large language models (LLMs), Vor’s proprietary technology is crafted by personal trainers and technologists with built-in governance and oversight. Learney's appointment deepens the company’s commitment to excellence, ensuring Vor's exercise technology continues to set new standards in quality, safety and traceability.

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Learney added: "By contributing my expertise, I aim to help shape a future where technology empowers coaches and athletes, fostering a synergy that drives results while preserving the human connection that makes performance coaching genuinely impactful. I am super excited to be a part of the Vor journey."

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About Vor

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Vor is the world's leading workout generation platform, leveraging artificial intelligence to create personalised training programmes that adapt to individual needs and goals.

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By combining advanced technology with human expertise, Vor sets new standards in fitness technology and personal training.

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For more information, visit: thisisvor.ai