Vor Welcomes GP and Digital Health Pioneer Dr. Dan Bunstone to Advisory Board

London, 16 April 2025 — Vor, the leading AI-powered workout generation platform, today announced the appointment of Dr. Dan Bunstone, a prominent NHS GP partner and digital health innovator, to its advisory board. This strategic appointment strengthens Vor's mission to harness its advanced technology for preventative healthcare.

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"The addition of Dr. Bunstone to our advisory board marks a pivotal expansion of Vor's capabilities in the healthcare space," said Max Cotton, Founder and CEO of Vor. "His unique blend of clinical expertise and digital health innovation will be instrumental as we develop solutions that provide access to personalised exercise as preventative medicine. Dan's passion for proactive healthcare aligns with our vision to impact long-term health outcomes through scientifically sound exercise protocols."

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Dr. Bunstone brings two decades of medical expertise and significant achievements in the digital health sector. As Chief Medical Officer at Push Dr and ETC Health (a BT group company), he has been instrumental in transforming healthcare delivery in the UK, scaling patient reach to 5.7 million and helping achieve a 'Good' CQC rating—a first for any telemedicine provider in the UK.

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"Exercise is perhaps the most powerful medicine available to us, yet it remains significantly underprescribed and underutilised in healthcare," said Dr. Bunstone. “Vor's innovative approach to creating personalised, effective workout programmes using AI technology presents an extraordinary opportunity to change how we approach preventative care and chronic condition management. I'm excited to help bridge the gap between traditional healthcare and fitness technology, working toward a future where tailored exercise becomes a cornerstone of proactive health strategies."

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Unlike generic AI language models, Vor's proprietary technology is purpose-built for fitness by expert personal trainers, with rigorous governance ensuring every workout is safe and traceable. This commitment to quality and safety means Vor is uniquely positioned to underpin healthcare applications.

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From its inception, Vor has attracted industry heavyweights, including PureGym founder Peter Roberts as an angel investor and board member. Welcoming Dr. Bunstone alongside leading performance coach Phil Learney demonstrates Vor's commitment to building an experienced advisory board that spans fitness excellence and healthcare innovation.

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Dr. Bunstone will focus on helping Vor develop protocols designed explicitly for preventative healthcare and managing chronic conditions through exercise, as well as advising on potential healthcare partnerships and integration opportunities.

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About Vor 

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Vor is the world's leading workout generation platform, leveraging artificial intelligence to create personalised training programmes that adapt to individual needs and goals.

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By combining advanced technology with human expertise, Vor sets new standards in fitness technology and personal training.

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For more information, visit: thisisvor.ai